NEW YORK, September 16, 2021 / PRNewswire / – 5W Public Relations, one of the largest independent public relations firms in the United States, has been announced as the winner of the Information Hijacking Award at Ragan’s Media Relations Awards. The award recognizes the 5WPR Lifestyle team and their exceptional work with client The Topps Company, on their limited edition and record Topps Now Baseball card.
In 2016, the company launched Topps NOW to celebrate the greatest moments in sports and entertainment history as they happen. The series cards are only available for 24 hours, making them an exclusive and much sought-after piece of history. As a brand, Topps works quickly to capture moments of interest, including Dr. Antoine Fauci Officially kick off the 2020 MLB season by throwing the first pitch in the Washington Nationals game against the New York Yankees. 5W composed and implemented a three-part strategy that generated over 1.9 billion media impressions and record sales.
“We are delighted to be recognized for our media relations efforts at a time when the competition for media attention is at its highest level,” said Ronn torossian, CEO and Founder of 5WPR. “The team went above and beyond, exceeding the customer’s expectations. They played an exceptional role in ensuring that this momentous moment is made in history.”
In addition to the category victory, the 5WPR Technology team received an honorable mention in the category Launch of a new product or service with customer CLMBR, the first redesign of a vertical climbing machine in addition to four decades.
5W Public Relations is a full-service public relations agency in New York City known for its cutting-edge programs that engage with business, issues, and ideas. With more than 200 professionals serving clients in B2C (Beauty and fashion, Consumer brands, Entertainment, Food and beverages, Health and wellness, Travel and hospitality, Technology, Non-profit), B2B (Corporate communication and management reputation), Public Affairs, Crisis Communications and Digital Marketing (Social Networks, Influencers, Paid Media, SEO). 5W brings a clever, daring and results-oriented approach to communication to leading companies. 5W was named 2020 PR Agency of the Year and CEO Ronn Torossian was named 2020 Entrepreneur of the Year by the American Business Awards.
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SOURCE 5W Public Relations