NEW YORK, 23 November 2021 / PRNewswire / – 5W Public Relations, one of the largest independent public relations firms in the United States, today announces that it has been named the benchmark public relations agency for NFTfi, a lending marketplace peer-to-peer enabling non-fungible tokens (NFTs) to unlock liquidity from their NFT assets in the form of cryptocurrency loans.
Founded in 2020, 5WPR will work with NFTfi to build brand awareness, highlighting their service as a pioneer in the category of NFT secured loans, and positioning them as a solution for both borrowers and lenders. The NFTfi platform is based on blockchain and smart contracts, directly connecting lenders and borrowers who then negotiate loan terms with each other.
“The market for NFTs has grown rapidly with opportunities, and the space will only continue to grow as more types of NFTs and their uses are introduced,” said the president of 5WPR of business and technology practice, Matthew Caïola. “As the world becomes more and more digital, NFTfi has recognized an additional opportunity for lenders and borrowers to benefit from this new class of digital assets. As an early adapter, their growth opportunity is limitless. “
Earlier this year, 5WPR announced the creation of specialist cryptocurrency and NFT divisions. Services available to public relations clients include media relations, targeted dissemination of industry publications, content creation, digital media campaigns, speaking opportunities and celebrity relations.
NFTfi is the leading marketplace for peer-to-peer secured NFT loans. Borrowers use their NFTs as collateral in order to secure cryptocurrency loans while lenders can earn attractive returns. Since the first NFT loan in May 2020, more than 2,100 loans totaling more than $ 26.5 million in value were executed using the DApp NFTfi (Decentralized Application). NFTfi’s vision is to support the transparent financialization of NFTs through its innovative protocol and user-friendly applications.
5W Public Relations is a full-service public relations agency in New York City known for its cutting-edge programs that engage with business, issues, and ideas. With over 250 professionals serving clients in B2C (beauty and fashion, consumer brands, entertainment, food and beverage, health and wellness, travel and hospitality, technology, non-profit), B2B (corporate communications and reputation management), public affairs, crisis communications and Digital Marketing (Social Networks, Influencers, Paid Media, SEO). 5W brings smart, bold and results-driven communications approach to leading companies. 5W has been awarded Public Relations Agency of the Year 2020 and CEO Ronn torossian, was named Entrepreneur of the Year 2020 by the American Business Awards.
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SOURCE 5W Public Relations