Attractive discount schemes, raffles, selfie points and food stalls, markets in the nation’s capital are trying every trick to bring shoppers back this Diwali.
Markets across the city have been adorned with bright lights as traders run social media campaigns to entice people to visit instead of shop online, a traders’ organization said.
Chamber of Commerce and Industry (CTI) President Brijesh Goyal and President Subhash Khandelwal have urged consumers to visit the markets with their families.
“Bring back the sparkle of markets, light the lamp of enthusiasm in city markets. Avoid online shopping. The fun of shopping is in the store, not on the screen,” Goyal said.
Selfie points and food kiosks have been set up, discount schemes and raffle coupons have been introduced to attract customers to the markets, Goyal said.
The CTI is also attracting shoppers through Facebook, Twitter and WhatsApp, urging them to visit the markets instead of relying on e-commerce sites for their Diwali shopping, Goyal said.
Vishnu Bhargava and Ramesh Ahuja, general secretaries of CTI, said the market associations in Delhi, Karol Bagh, Rajouri Garden, Tilak Nagar, Kamla Nagar, Bhagirath Palace, Dariba Kalan, Chandni Chowk, Khari Baoli, Chawri Bazaar, Nehru Place, Lajpat Nagar, South Extension, Sarojini Nagar sensitize traders and buyers on the disadvantages of online shopping.
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