Inspiring responsible entrepreneurship towards a sustainable future

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Hakim Hayat

Climate change is impacting how we live today and will shape how future generations will live. Efforts for its mitigation and raising awareness of sustainability practices require the collaboration of all parties, including individuals, governments, the private sector and the community.

Bank Islam Brunei Darussalam’s (BIBD) recently announced sustainability framework underscores the bank’s commitment to play a central role in supporting the country’s sustainable development journey, in line with its role as a partner in progress.

Through different initiatives, the bank is taking the lead in sustainability practices not only within its business, but also in the domestic market by promoting stewardship among Brunei businesses, supported by digitalization, sustainability financing, l community education and social inclusion.

This approach is continuously promoted through awareness raising, dialogues and joint actions with relevant stakeholders, including the Brunei Climate Change Secretariat (BCCS) and NGOs.

One of the pillars of the sustainability framework is responsible entrepreneurship, where the bank actively engages with business owners and NGOs on ways in which they can help educate, promote awareness, commitment to help them make more environmentally friendly business decisions and become responsible entrepreneurs.

As part of BIBD’s PME 360 brand refresh campaign, the PME360 SERIES, which runs from January to May, offers a series of virtual forums and engagement sessions with business owners and stakeholders. to discuss challenges, best practices, prospects and opportunities in the economy.

Part of the virtual series is the Eco-Chat: Towards a Sustainable Nation, organized in collaboration with Community for Brunei to not only raise awareness of the climate change crisis, but also to build a culture of sustainable and responsible entrepreneurship.

According to co-founder, Community for Brunei Shinny Chia, they aim to promote greater awareness by instilling small but impactful actions at multiple levels of society.

“Eco-Chats aims to raise awareness of different and simple practices in three major polluting industries, and we hope that by creating general awareness, we can start a conversation around this and shake things up,” said she shared.

The initiative will also see sub-campaigns and accompanying activities that will address consumer habits in polluting industries, she added.

The Eco-Chat series will feature talks and engagements on four main topics: the circular economy, the fight against plastic pollution, sustainable food production and consumption, and sustainable fashion.

As part of the initiative, one of the virtual discussions will be in collaboration with the Asean Youth Advocates Network (AYAN) Brunei, to raise awareness of issues related to sustainability and its larger scale challenges to mitigate the challenges in matter.

ASEAN participants are expected to join the series of discussions to share their views and experiences on various issues relating to sustainability and climate change. At the same time, it is also hoped to strengthen responsible thinking and awareness not only about how we live our daily lives, but also how we conduct business.

Efforts to highlight sustainability issues, awareness, climate change and environmental protection require strong support and collaboration from all levels of individuals, communities, schools and businesses , emphasizing a pan-national approach to moving towards the sustainable goal.

This is envisioned in the Sustainable Nation campaign which will inspire and encourage individuals, communities and NGOs to come forward in support of the national sustainable development agenda.

Giving her perspective on BIBD’s support for greater awareness of eco-responsible and responsible entrepreneurship within the community, the founder of MY Actions For SDGs Nurul Hadina Haji Alias, also one of the collaborators of the The initiative, said the bank’s efforts to highlight sustainability issues has raised public awareness of the agenda for achieving the Sustainable Development Goals (SDGs) and paves the way for more collective community action.

Offering his perspective on the importance of sustainability for the future generation, one of the initiative’s collaborators, Biodiversity and Natural History Society (BruWILD) President Lin Ji Liaw, said that sustainability is not is not only important for the future generation, but also for maintaining the present livelihoods.

“Sustainability is not a buzzword and is not a fad that comes and goes. Sustainability is a way of life and it is a responsibility for all stakeholders,” she added.

Meanwhile, BCCS Chief Noor Dina Zharina binti Haji Yahya said from the government’s perspective, Brunei’s goal of becoming a low-carbon and climate-resilient economy must be embraced by entrepreneurs. , as this policy has also paved the way for more opportunities in the low-carbon sector and by generating new – opportunities for businesses to watch with the new demand now. They need to be green as an organization and ensure they internalize all environmental costs, to ensure this minimizes the risk of them leaving or having an impact on the environment,” he said. she stated.

At the same time, Noor Dina said companies must try to become more creative and provide low-carbon or green services in their business as the demand for low-carbon choices increases.

She said the linear model for businesses is no longer applicable as they now need to transition to the circular economy. “Climate change will impact everyone, not just our country, but also internationally. If climate change has impacts such as sea level rise and extreme weather, it will impact businesses and the community as a whole,” she stressed.

That’s why, said Noor Dina, everyone needs to be on board, especially entrepreneurs, because if they can be catalysts and have more responsible businesses in terms of operating and delivering goods and services, they can play a very important role in improving the climate. action at least for Brunei.

National Director AYAN Brunei Afiqah Zailani, also aboard the campaign for a sustainable nation, on her thoughts on the impacts of climate change, said climate change is accelerating very rapidly and it is vital for all to take time and begin to relearn and restructure our life choices.

Shinny said we are now at a time in history where climate change is rapidly accelerating and we need to understand that we cannot consume resources without considering its consequences. “Sustainability should be the way of the future. There’s no more ‘are you a sustainable business or aren’t you’. As we move forward, sustainability issues should be on everyone’s mind.

Strong points

Campaign for a Sustainable Nation/Eco-Chat

– Raise awareness of the climate change crisis and build a culture of sustainable and responsible entrepreneurship through engagement with different NGOs and companies

– Aims to raise awareness of different and simple practices in three major polluting industries

– Promote greater awareness by instilling small but impactful actions at multiple levels of society

Pan-national approach

– Mitigation of climate change and raising awareness of sustainability practices requires the collaboration of all levels of individuals, governments, the private sector and the community

– Brunei’s goal of becoming a low-carbon and climate-resilient economy must be embraced by entrepreneurs, as this policy has also paved the way for more opportunities in the low-carbon sector and creation of new green sectors

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