Mayville company wins Main Street Makeover contest | daily citizen


MAYVILLE — Fred’s Beds in downtown Mayville will get a facelift thanks to the Wisconsin Economic Development Corporation’s annual Main Street Makeover competition.

Janine and Jeff Andes pose outside their downtown Mayville store in early January. The couple plan to change the facade of the business as winners of the Wisconsin Economic Development Corporation’s Main Street Makeover competition.


As winners of the contest, owners Janine and Jeff Andes will receive personalized technical assistance and up to $10,000 to implement changes identified in the makeover process, which could include both interior and exterior upgrades. The goal of the makeover is to update the space and reflect the quality products and services offered by the store. Janine said she and her husband opened their furniture store at 110 N. Main St., Mayville, in 2015.

“We started this business part-time, by appointment only,” she said. “I quit my other job in November to be here full time so winning the competition now is a great time as I’m here regularly and can invest more time in making changes.”

Fred's Beds wins the competition

Janine Andes, owner and manager of Fred’s Beds, places a pillow on a mattress Friday in the store’s showroom. The Mayville-based company was named the winner of the Wisconsin Economic Development Corporation’s annual Main Street Makeover competition.

KELLY SIMON/Daily Citizen

The business is located in a historic building that was previously owned by Jeff’s father, Fred Andes, after whom the business is named. Before the Andes, the building housed Guse Inc., a furniture and appliance store founded by brothers Richard and Gerald Guse in 1940.

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The Andes recently removed the Guse Inc. sign from the facade of the building to give back to members of the Guse family.

“Jeff does repair work on it first. We kept him on the building for a long time for historical purposes because the Guse family has been so good to the community for generations,” Janine said.

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The Andes had a render done a few years ago as part of the Main Street program which gave them some ideas on what to improve. They bought a new awning and plan to install different windows.

“We need a new facade to make it more attractive. We are looking to color correct and add signage to make the store more visible because now if you walk past you may not see it,” she said.

The dramatic increase in home renovations during the pandemic helped make Fred’s Beds expansion possible, but it also created display and merchandising challenges as the product line and amount of inventory increased.

The company originally only offered mattresses made in Watertown, and Janine said she was looking for products made in Wisconsin. It has expanded to include recliners, lamps, artwork, custom memo boards and more. The couple hope to reconfigure their store to be more accessible to customers and better showcase their products.

A team of WEDC employees and professionals from Retailworks Inc., a Milwaukee-based commercial interior design firm, will work closely with the Andes family and Main Street Mayville stakeholders over the coming months to develop the new look of the store. The improvements will be made during a 48-hour makeover event later this spring.

“A vibrant downtown is essential to the overall economic health of a community,” said WEDC Secretary and CEO Missy Hughes. “The Main Street Makeover program is one of the ways we support thriving communities in Wisconsin.”

The Main Street Makeover Contest is an initiative of the Wisconsin Main Street Program, a comprehensive revitalization program overseen by WEDC and designed to promote the historic and economic redevelopment of Wisconsin’s traditional business districts.

Multiple nominations from a wide variety of businesses in Wisconsin’s 34 Main Street Designated Districts were received in this year’s makeover contest. All eligible applicants will receive technical and outreach assistance from WEDC community development staff and their local Main Street program to help them achieve their business goals.

“We are thrilled to hear that one of our premier downtown businesses is the winner of this year’s Main Street Makeover,” said Dawn Gindt, General Manager of Main Street Mayville. “Their dedication to restoring one of Mayville’s oldest buildings is a benefit to the entire community and we are proud to have them in this neighborhood.”

For more information on the Wisconsin Main Street program, visit

Follow Kelly Simon on Twitter @KSchmidSimon or contact her at 920-356-6757.


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