Here is an overview of the nominees. They are listed in alphabetical order.
Coi Leray: The rapper, 24, has two nominations. She is also in the shortlist for Best Female Hip Hop Artist. Leray has placed two singles on the Billboard Hot 100: “No More Parties” (with Lil Durk, # 26) and “Big Purr (Prrdd)” (with other nominee Poo Shiesty, # 69). Coi is featured on YSL’s “I Like”, a track by Slime Tongue 2, which reached No. 1 on the Billboard 200 in May. Leray was BillboardR & B / hip-hop rookie of the month for April. As Neena Rouhani noted in a Q&A that announced the designation, “Despite the start of her career, the multi-faceted performer has already collaborated with a plethora of other rappers, including Gunna, DDG and Yung Bleu.” In addition, Leray released two mixtapes, Toutcoz and EC2, and an EP, Now or never.
Flo Milli: The rapper, 21, is the youngest of this year’s nominees. (She’s a few months younger than Pooh Shiesty, who is also 21.) Flo Milli’s 2020 mixtape, Ho, why are you here?, reached No. 78 on the Billboard 200. The mixtape spawned five singles, “Beef FloMix”, “In the Party”, “Not Friendly”, “Like That Bitch” and “Weak”. of the same name, which topped the Hot 100 in 1993.) The mixtape ranked # 37 on BillboardThe 50 Best Albums of 2020 List: Staff Pick. Writing about the mixtape for this list, Tatiana Cirisano observed: “Ho, why are you here? similarly find the [then] A 20-year-old who talks to herself, with both the mean attitude of a teenager and the posh confidence of a veteran rapper, adding to an album that feels like a shot of pure caffeine.
Overlook: Giveon is this year’s longest-running Best New Artist nominee (26) and the only non-rap artist among the nominees. He has a second nod to Best Male R & B / Pop Artist. His compilation When all is said and done … Take the time reached No. 5 on the Billboard 200. It consists of two previously released EPs – Take time (which received a Grammy for Best R&B Album) and When all is said and done – more new material. Take time included the deeply moving and musically sophisticated ballad “Heartbreak Anniversary”, which reached No. 17 on the Hot 100. Giveon soared even higher as a featured artist on Justin Bieber’s “Peaches” (No. 1) and Drake’s “Chicago Freestyle” (# 14). “Heartbreak Anniversary” ranked # 17 on Billboardlist of the 50 best songs of 2021 so far: staff pick. Billboard also included Giveon’s compilation in his list of the 50 best albums of 2021 so far: Staff Picks, where Gail Mitchell wrote, “Giveon regularly wins fans by himself with a courageous brand of R&B that embraces influences. ranging from Frank Sinatra to Frank Ocean. “
Jack Harlow: Harlow, 23, has three nominations, more than any other top new artist nominee this year. He is also nominated for Best Collaboration for the “Whats Poppin” Remix (which starred DaBaby, Tory Lanez and Lil Wayne) and Best Male Hip Hop Artist. Harlow climbed higher on the Hot 100 as lead artist than any of the other nominees. “Whats Poppin” reached No. 2. The track received a Grammy nomination for Best Rap Performance and ranked No. 26 on BillboardList of the 100 best songs of 2020: Choice of personnel, where Andrew Unterberger praised the “tiptoe bounce and tight flow one bar at a time.” Harlow’s studio album This is what they all say reached No. 5 on the Billboard 200. His debut EP Soft action reached number 20. Harlow, who received four Billboard Music Award nominations last month, is the first white rapper to win the title of Best New Artist at the BET Awards since Paul Wall 15 years ago.
Latto: The rapper, 22, changed her stage name from Mulatto last month. (As BillboardCarl Lamarre’s Carl Lamarre explained here: “Invented during slavery, ‘mulatto’ was a racial insult used to describe multiracial children. Latto has a second nomination for Best Female Hip Hop Artist. She reached No.44 on the Billboard 200 with Queen of Da Souf. One track from the album, “Bitch From Da Souf” (featuring Saweetie and Trina) hit number 95 on the Hot 100. The album spawned four more singles: “Muwop” (with Gucci Mane), “On God “,” In n Out “(with City Girls) and” Sex Lies “(with Lil Baby). Latto also released three mixtapes (Miss Mulatto, Latto Let them know and Mulatto) and three EP (Time and pressure, Big Latto and Hit the latto).
Shiesty Bear: The rapper, 21, has climbed higher on the Billboard 200 than any other nominee this year. His mixtape Shit season reached number 3. Billboard included the mixtape on his list of the 50 best albums of 2021 so far: Staff Picks, where Jason Lipshutz wrote: “Memphis rapper Pooh Shiesty’s first mixtape Shit season sneaks up on you. The singing hooks, slow rhymes, and menacing rhythms initially register as straightforward southern rap – but then you keep playing it, keep absorbing every percussive squeal and threat of violence, and realize how deep the thing goes. . “Back in Blood” (with Lil Durk) reached # 13 on the Hot 100. It ranked even higher (# 6) on BillboardThe list of the 50 best songs of 2021 so far: Staff Pick, where Andrew Unterberger called Shiesty “the Rookie of the Year escape sensation.”