During 9M21, SberBank strengthened its leadership in the consumer credit market in Russia, granting more than 2.1 billion rubles of general purpose loans (excluding mortgages and car loans), up 42% year-on-year and more than in 12M20.
An all-time high was set in July-September when retail customers secured nearly 800 billion rubles in personal loans, up 30% year-on-year. Since the start of the year, this loan portfolio has added 530 billion rubles (+ 19%) to reach 3.2 billion rubles. The bank’s personal loan portfolio grew 18.5 percent to 11 billion rubles on 9M.
The bank believes this strong performance is due to the revival in demand (customers are pursuing plans they had to postpone due to the coronavirus pandemic) and competitive offers from SberBank.
Customers are increasingly choosing SberBank personal loans to pursue their life plans, with one in two customers borrowing from SberBank. From January 1 to October 1, 2021, the bank’s market share in terms of personal loan portfolio increased 0.6 pp to approach an all-time high of 36.5%.
In addition, customers strongly appreciated the quality of service on remote channels, which is particularly important in the context of barrier actions. Three in four customers prefer to apply for a loan through the SberBank Online mobile app, which has 71 million monthly users. As a result, the entire loan process – from filling out an application to crediting the money to the account – takes a few minutes and requires an in-person visit to the bank.
In May, the bank marketed Money Before Salary, a unique service allowing its salaried clients to contract small loans (up to half the salary) via SberBank Online for a month at the price of a classic personal loan. The demand for the service has exceeded all expectations, with over half a million customers taking advantage.
SberBank is also working on its client services for borrowers. This year, it launched a free service that allows borrowers to defer their scheduled loan payments by one month without damaging credit history.
Point of sale loans have increased significantly. The Buy with Sber loan portfolio more than tripled to 9 million and reached 11.3 billion rubles, and the total volume of loans amounted to 16.7 billion rubles since the beginning of the year, compared to 3.5 billion rubles over the same period in 2020. Year – to date, the share of the company’s loans in the market has tripled to 9.06% in September 2021. The partner base has grown to 25,500 partners.
The gradual development of auto credit also deserves to be mentioned. Cetelem Bank, a company of the Sber group, lent 106.8 billion rubles to 10M2021, which is more than in 2020 and the largest volume of loans on record that a bank in Russia has issued in a calendar year. Almost 100,000 Russians took advantage of Sber’s auto loans in 2021. The group’s auto loan portfolio has exceeded 152 billion rubles, an increase of more than 16% since the start of the year. It is the largest auto loan portfolio in Russia.
The company’s strong leadership in the auto loan market is due to stable partnerships with 20 leading automotive brands, more than 3,000 dealerships, advancement in online sales channels and the wider range of digital loan products for the market. used car market. You can apply for a car loan in SberBank Online and don’t have to go to the bank in person.
Sberbank of Russia published this content on November 02, 2021 and is solely responsible for the information it contains. Distributed by Public, unedited and unmodified, on 02 November 2021 09:18:07 UTC.