Starboard brings sustainability-focused retail to the new Costa Toscana


Along with partner Costa Cruises, Starboard Cruise Services recently unveiled its all-new vacation retail experience, the company announced in a press release.

Focusing on sustainable offerings, European designers and Costa exclusives, the new retail program is now available on Costa Toscana.

Costa’s latest new build, the LNG-powered vessel entered service on March 5, with a series of Western Mediterranean cruises.

Spanning over 5,500 square feet and spread over two decks, the ship’s starboard shopping area is called The Galleria Shops.

With 13 dedicated shops, the space “inspires customers to stroll and discover a traditional Tuscan retail experience while sailing the Mediterranean Sea,” Starboard said.

Inside the boutiques, Costa Toscana customers can choose from selected products from iconic global brands, in addition to new collections from a range of lifestyle products including clothing, handbags, watches, beauty products, fine jewelry and more.

The Retail Concierge services, a Costa exclusive, return after their launch on the Costa Smeralda in 2020, offering personalized service as well as individualized attention to customers. With this service, they can make purchases from their cabin, book private shopping appointments, and plan concierge-led in-store outings.

“Our longstanding and successful partnership with Costa Cruises uniquely positions us to curate an unrivaled holiday shopping experience. Costa Toscana’s Mediterranean ports, exclusive selection of retail offerings and premium services will appeal naturally Costa’s international customers,” said Lisa Bauer, President and CEO of Starboard.

In keeping with Costa Toscana’s commitment to sustainability, Starboard also offers on board an exclusive selection of ethically sourced diamond rings, bracelets, earrings and pendants from the Engrace Diamonds collection, the first lab-grown diamonds in the world offered at sea.

“Artificial diamonds are produced with 85% less water and one-seventh the environmental impact, compared to traditional diamond mining,” the company said.

Other responsible retail offerings include vintage luxury from What Goes Around Comes Around’s selection of designer handbags and scarves, such as Louis Vuitton and Chanel.

As the ship navigates the Mediterranean, the stores will also feature destination-focused products.

The offering includes a range of new international brands making their Costa debut, such as Diamanti per Tutti, which creates fashionable, ethically sourced diamond accessories in Belgium; and Olivia Burton, known for her vintage-inspired British watches.

“Costa’s ongoing collaboration with Starboard has resulted in distinctive and successful retail offerings on our ships. With our recent rebranding, cruise retail is an integral part of our customers’ journeys and onboard experience. We rely on partners like Starboard to be as innovative and dedicated as we are to our new goal of sustainable destination exploration,” said Mario Zanetti, President of Costa Cruises.


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